SAIL reaches remote areas to boost steel consumption

Steel Authority of India Ltd. (SAIL), under its reoriented marketing strategy and to propagate the usage of steel, is taking initiative of marketing SAIL’s new products like structurals to far flung areas in every corner of the country. Realizing the vast potential of steel consumption in country’s rural and semi urban areas, the Company has been organizing various innovative meets and seminars in these target areas to familiarize actual users with customer specific products. Such initiatives provide momentum to boost the initiative of per capita steel consumption in India.

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